The Power of Promotional Products

10 Facts & Figures

1. 8 in 10 consumers own between 1 and 10 promotional products with 53% of these people using a promotional product at least once a week
2. Before receiving a promotional product, 55% of people had done business with the advertiser and after receiving a promotional product, 85% of people did business with the advertiser
3. 53% of the time, promotional products create a more favourable impression of the advertiser
4. 48% of consumers would like to receive promotional products more often
5. 69% of consumers would pick up a promotional product if they deemed it useful
6. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years
7. Consumers hang on to promotional products for an average of 6.6 months, with 6 in 10 keeping promotional products for up to two years!
8. 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace and 55% have at least one in their bedroom
9. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful
10. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%


The Power of Promotional Products by bpma



Event Checklist

  • Business Cards
  • Name badges and lanyards
  • Brochures, leaflets and flyers
  • Pens, pencils and notepads
  • Bags
  • Tablecloth
  • Exhibition stand and banners
  • Branded uniform
  • Refreshments – branded bottled water, sweets or mints


Take part in our Twitter poll where we discover what promotional gift you’d most like to receive


Want to know more?

Head over to our Power of Promotional Products page for more information, or contact our Account Managers to discuss your requirements and to place an order.