Royal Mail research shows how people value direct mail and the impact it can have on finding new customers, getting more from existing customers and growing your business. After all, because mail stays in the home longer and is viewed more often, mail is taken seriously while other forms of communications can be ignored.
of those surveyed said mail gives a good impression of the company
of those surveyed said mail makes them feel valued
had opened mail that day and the majority who did went on to interact with the company
In today’s multimedia world, it is clear that direct mail is performing a key role in the eyes of SMEs.
Direct mail is seen as a high-quality lead generator with 4 out of 10 businesses viewing it as delivering higher quality responses than other media. SMEs are using mail in many ways to communicate with customers both existing and new, and businesses consistently find that mail helps them acquire, retain and expand their customer base.
Here at ZenOffice, we don’t just put your mailing together, we store your stock, we secure it and we organise delivery – as and when you need it.
Contact one of our friendly account managers today to see how we can help with your Mail & Fulfilment.
0345 123 2980